Paz, tranquilidad, mar, naturaleza,
pureza, autenticidad, verano y, en definitiva, un estilo de vida propio. Estas son las palabras que
me vienen a la cabeza cuando pienso en el mar Mediterráneo y éstas
llevan inspirando desde hace ya unos veranos a Estrella Damm para crear sus anuncios. “Mediterraneamente” se ha convertido en el lema
de la marca de cerveza catalana y ahora su esencia la ha conseguido
materializar en forma de camisetas Medwinds, una marca de Mallorca, el lugar donde, precisamente, Damm ha grabado este año su anuncio.
Si quieres una date prisa, porque se
trata de una edición limitada. Además, parte de los beneficios
obtenidos con la venta de las camisetas Medwinds&Estrella Damm
irán destinados a la protección de la mallorquina Serra de
Tramuntana. Ya lo sabes, moda por una buena causa.
Yo ya estrené la mía el pasado fin de semana:
Photos by David G.
Peace, tranquility, sea,
nature, purity, authenticity, summer and, ultimately, a way of life
itself. These are the words that come to mind when I think of the
Mediterranean Sea, it is inspiring last summers Estrella Damm
commercials. "Mediterraneamente" has become the motto of
the Catalan beer brand's essence and now has landed Medwinds shirts,
a Mallorca brand. The place where this year has been recorded Damm's
commercial. Last week we were in his presentation at the Old
Damm's Factory and had been a pleasure to be there to see their
shitts. These, in Catalan and Spanish and for men and women, are made
of organic cotton in different colors and hand-made drawings, and all
say the motto in the Estrella Damm this summer: "When you love
what you have, you everything you want. "If you want one you
are in a hurry, because this is a limited edition. In addition, some
of the profits from the sale of the shirts Medwinds & Estrella
Damm will be for the protection of the Mallorcan Serra de Tramuntana.
You know that, fashion for a good cause.
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